Developing Your Leadership Voice for Presence and Impact

Communicating purposefully

• Communicating to achieve effective leadership
• Key competencies for leadership communication
• Benefiting from a good first impression
• Outlining a leadership communication model
• Recognizing common mistakes

Discovering your personal identity as a leader

• Identifying your values
• Uncovering your personal motivators
• Establishing your leadership ethos
• Leading from anywhere

Establishing authenticity

• Integrating who you are with what you do
• Ensuring clarity, consistency and integrity
• Building your leadership voice
• Preserving authenticity when adapting your style

Specifying Leadership Goals and Outcomes

Planning outcome-focused communications

• Defining your leadership goals
• Identifying the needs of various stakeholders
• Establishing your communication objectives
• Translating objectives into measurable communication outcomes
• Selecting the appropriate timing and methods to deliver your messages

Making power, politics and networking work for you

• Working ethically
• Building your power base
• Proactively creating a powerful network
• Applying Aristotle's three types of persuasion
• Strengthening your credibility

Cultivating a Leadership Voice That Inspires Action

Crafting compelling messages

• Simplifying and using direct language
• Structuring information in your messages
• Packaging messages to achieve desired outcomes

Engaging and motivating your audience

• Storytelling as a leadership communication tool
• Linking your message to core motivations
• Working appropriately with reasoning and logic
• Drawing successfully on emotional appeal
• Communicating with emotional intelligence

Refining Your Personal Communication Skills

Employing nonverbal skills for greater impact

• Assessing your leadership communication style
• Flexing your style to maximize success
• Reinforcing your message with appropriate gestures
• Ensuring verbal and nonverbal messages interact effectively

Enhancing your vocal skills

• Finding the right words and saying them the right way
• Strengthening messages with vocal techniques
• Increasing vocal variety
• Communicating emotions effectively

Putting Your Leadership Voice to Work

Preparing to communicate successfully

• Coping with anxiety
• Implementing mindfulness as a technique

Addressing challenging conversations

• Handling sensitive topics
• Reframing to challenge assumptions

Increasing your repertoire of leadership communication tools

• Applying solution-focused questions
• Dealing with difficult questions or issues

Setting the Stage for Successful Outcomes

Developing your personal leadership case study

• Building a campaign
• Applying lessons learned to personal work scenarios
• Clarifying your short- and long-term priorities
• Combining tactics to maximize presence and impact

Action Planning for Success

• Identifying your personal target
• Encouraging others to take action

What is this course about?

The ability to communicate clearly, consistently, and with authenticity defines strong leaders. Anyone can create a vision or have ideas for improving situations, but without the ability to resonate with people and generate the buy-in of others, no progress is made. This course provides the skills to create and apply your own communication style in a way that best represents you.

The content of this course is based on two strands of behavioral science research:

• Impression Management: Strategies and skills people use to manage the impression they seek to create in order to achieve desired outcomes. This includes personal values, message consistency and congruity, and personal branding.
• Self-presentation: The knowledge base for tactics and techniques that people use to project themselves in their social interactions. This includes personal identity, emotional intelligence, vocal expression, charisma, presence, impact and confidence.

During this course, you will learn how to:

• Apply an outcome-focused communications model to become more strategic in your approach to leadership communications
• Build trust and foster the engagement of others by being consistent and explicit with your leadership voice
• Gain the buy-in of others and motivate them to achieve desired outcomes
• Create a clear vision and objectives to sustain you during difficult situations
• Practice self-presentation tactics for a variety of communication situations, including vocal, listening, emotional intelligence, nonverbal and others

Who will benefit from this course?

This course is appropriate for anyone interested in improving their leadership communication skills. Experienced managers, new managers, and those looking to become mangers will find useful information throughout this course that will improve their communication skills as a leader and manager.

What background do I need?

No specific background is required to take this course. Some previous experience in a leadership role is helpful.

How is this course structured?

The course assumes attendees have leadership communication challenges on which they would like to work. It uses a case study approach built around the personal experiences of the attendees to help attendees build personalized solutions. Attendees are expected to come to the course with specific leadership challenges on which they would like to work.

Why is it important to be conscious of my leadership voice?

Eighty percent of leadership is communication. A person's leadership "voice" is the style he or she uses to communicate information. The way in which you use your voice determines how others see you and how they respond to you.

Conveying a consistent, authentic leadership voice that truly represents who you are and what you stand for is an important leadership trait-one that defines whether or not you will be a successful leader.

Applying the skills from this course enables you to strengthen your leadership style and convey consistent messages to those around you.

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