Effective communication skills provide the added advantage of being able to positively influence your business in a way that promotes your success by communicating new ideas, actively listening, networking, and communicating with confidence. Having a clear vision of your business, is a major force that drives effective communication. Entrepreneurs are often seen as assertive communicators, although this talent may not be instinctive, assertive and effective communication skills can be learned. Entrepreneurs typically have the ability to sell anything without any fear, whether it is a learned or innate skill, it works.