Marketing works because you are speaking directly to your consumers. Specifically, with digital marketing, it is influential for providing consumers a first look at any potential products and services that they would want to have. All marketing efforts are shaped by factors such as culture, family, work, or lifestyle, but any of these factors can change. With strong marketing skills, you can use external factors to determine patterns of each consumer, target a niche market, and expand your reach. Marketing starts with learning, and microlearning is ideal for those who need quick tips that work!