Communication can be a sales representative’s most valuable asset when it comes to connecting with customers. Positive, yet persuasive communication is a key sales characteristic to provide a strong delivery method when selling products or services. A strong sales delivery involves confidence to influence potential buyers. Every company sets competitive sales goals and the focus is on reaching or exceeding targeted goals, getting results, and increasing performance.
A salesperson should have excellent communication skills and be a delight to work with. Great listening skills and product knowledge is a precursor to excellent customer service. Not all sales representatives have the skills to make your buying experience delightful, but sales training paves the way for a smoother customer experience, while also building valuable relationships for future sales.